Target Audience Continued

1. How will your ancillary tasks help attract your target audience? 

The ancillary task such as the CD digi-pack as well as posters will significantly help attract our target audience. The design of the case should be original and showcase bright and vibrant colours which will catch the audiences attention. Within the CD case a small insert will be made which will list song names, related imagery and lyrics. We could also create a poster to help further promote the band and music video. The poster will be either A4 or A3 in size and will be printed onto glossy paper for a premium finish. All the products made should be consistent in colours schemes and font types. This is to keep everything recognisable across the different media platforms.

We had already completed this post before changing our minds and deciding to switch over and create a short film... For short films the ancillary task includes a magazine feature and a film poster.

A film poster will help to attract the target audiences by being technically successful; eye catching and clear. It needs to be bold, visually/aesthetically appealing to look professional and it must accurately reflect/relate to the film. The magazine feature will showcase the film, it must stand out and the style must relate to the poster in terms of imagery, colour scheme and font, a large image (perhaps illustrated rather than photograph as this can be more exiting to look at) and snappy title will entice many audiences to continue reading the article.

Furthermore, we could set up social media accounts to further promote the brand. Social media is perhaps the best platform to showcase the music video as it is instant and effective, being accessible for everyone. This could also be set up quickly and easily, meaning we could update the pages and posts to advertise the final product and gain audience feedback. 

By creating these ancillary products we will be able to extend the marketing of the music video and reach out to a wider range of people. The ultimate goal for the ancillary task is to mirror the media industry process from creating the idea, filming the video to selling the product to the consumer. If these products are made well will be able to gain more profit which would realistically go to the band. This is part of synergy, where each marketing campaign and process promotes another leading to more awareness of the band and its identity.