How effective is the combination of your main product and ancillary text (CD cover)?
We feel that our CD cover links very well to our video as it shares the same name as our song for the music video. Not only this, but we chose to use a picture of our actor in costume with the tent used in the music video. This obviously directly links the two products to each other.
We also chose to use text that was not necessarily formal-looking; more child-like and fun. This is quite an effective link as we imagine that the whole album would follow suit with the sound of The Safety Dance - this sound being upbeat and lighthearted. Therefore, it makes sense that the album cover be just as fun and bright. We matched the text colour to the colours used frequently in the video and the costume; for example, red. This also went some way to effectively linking the two products.
Having said this, in retrospect, it may be more effective to create a more subtle link between the final product and the album cover. Often on album covers the cover may not necessarily be linked at all to any of the music videos made for the songs. Take for example The Smiths' 'The Queen Is Dead' album cover:
While the title 'The Queen is Dead' is also the title of a song on the album, the visuals themselves have no relation to the content of the album or its music videos. Despite this, the album cover still seems to work brilliantly alongside the content of the album. In some ways, this subtlety could be a far more effective link than the directness of our own album cover.
Next time around, perhaps exploring the art of subtlety might be a better approach, whilst still maintaining the fun and childishness of our original attempt.
No comments:
Post a Comment