Evaluation Question 1 (Preliminary)

In what ways does your media product use develop or challenge the forms and conventions of real media products?

In most real media products a child is presented as vulnerable, naïve and ignorant to the real world; a classic example would be Kevin from Home Alone. Our music video really takes advantage of and enhances this view. We use a lot of close ups to show the emotions on his face whether he's confused or scared. Also the fact that his emotions are really exaggerated and clear to see means that the audience is able to connect with the character more than others. For the first minute or so the shots are relatively close up making the viewer feel as if they are part of this characters journey, this is also done with the video transitions when there is a change of location. All these techniques are to present the child as innocent and free. Another convention we used was the representation of a child's imagination which is normally portrayed as illogical and sometimes weird. This shown in the middle section where the footage is chopped up and out of order almost representing this stat of mind. 

In the last section of the video an adult figure is introduced and this character completely takes control of the scene. We use high camera angles and a tilt shot to show this character's authority and charge over the other characters. This is also symbolised by his suit and he is normal centre of shot. The fact that he grabs power and is a representation of the real world, this character is able to bring him back to reality.